On-page SEO is undoubtedly the most important factor when trying to increase your positions in the rankings and is open to much debate. This guide will explain my on-page methods, the theories I agree and disagree with from the so-called “gurus” and using quick to implement methods only, you will be able to rank well in the SERPs with minimal effort.
For the purpose of this blueprint – We’ll be using this page as an example of optimal on-page SEO. However, I will not be doing any link building to this page so don’t Google the title and expect to see first page results.
Site structure is one of the biggest problems new webmasters ignore. They’ll write content, put it all in Uncategorized, not link it with similar relevant content, and then wonder why they can’t reach past rank 50 on the SERPs. Think of your website as a library of content. The closer the information is grouped to similar content, the easier it is for Google to find the page it is looking for and assign that section of your library an importance. This is because Google’s algorithm tries to return the most relevant and authoritative content to the user, so if your website is grouped properly, Google will believe you to be an authoritative and reliable source for content related to that niche. This is one of the primary reasons that generic “Article” sites don’t rank, they don’t have a niche and therefore don’t have authority.
Your permalink structure is how users and Google see your site and keywords such as “This content is in this category and relates to this”. Therefore it is extremely important to have it right the first time. There is only one permalink structure I use and that is firstly, install the plugin “No Category Parents“, secondly, go to Settings > Permalinks > Custom Structure and use “/%category%/%postname%/“.
This structure guarantees that your site is following a minimalist silo structure.